As a graduate from California State University, Northridge with a B.A. in Graphic Design, Cristine Kasha has accepted her childhood calling in the professional world of design. As a child, born and raised in the San Fernando Valley, she was either trying to emulate her mom during their drawing sessions, or be crafty with whatever materials she could find around the house. She constantly used her mind and hands to create what she considered art, which included designing Halloween monster masks, or making painted mobiles out of CD-ROMs and yarn. Cristine also enjoyed the constructive process of LEGOs and puzzles, and refused to step away until the project was completed.
Cristine specializes in print, packaging, promotional design, branding, and environmental design. She desires to create an experience for the viewer that has multiple layers to unfold. She appreciates that each design job is like a puzzle, and it is her task to find the best way to assemble the pieces to create a solution best suited for the audience. She believes it is vital to create an active atmosphere, one that includes the exchange and communication of ideas with the viewer.
Cristine loves the hands on aspect of design, beyond just working behind the computer. A lot more goes into the construction of a design that cannot be fulfilled by the use of a search engine. She likes to go out and feel the fabric and see the vibrant colors. Cristine’s designs are unique because she creates her own elements by experimenting with different types of paper and fabric, or creating her own type, textures, and imagery.
Cristine’s free time that is not consumed by graphic design is spent doing an assortment of activities. Her day-to-day routine incorporates physical fitness whether it be lifting weights, yoga, or shooting hoops. You can otherwise find her via Google Earth either hiking or biking in a National Park or road tripping and traveling the world, collecting her pins and patches at every possible stop. Cristine also likes attending swap meets in order to rummage through the assortment of antiques, jewelry, and anything else unique that may catch her eye, all the while munching on a bag of gummy worms. Aside from the aforementioned, Cristine appreciates the simpler things in life, like a good movie, or even better yet, a great movie score. Inspiration comes from all facets of life, which is why she believes in remaining free spirited and open-minded in both life and work.